An open letter to every PCO who wants more financial freedom... and a stress-free life:
"How To Be A PCO Millionaire!"
Revealed At Last: ALL The Inside Secrets To Charging Top-Dollar... Creating An "Endless" Supply Of New Customers... And Eliminating "Dead-Beat" Techs From Your Life, FOREVER!
Tampa, Florida
Tuesday, 12:37 p.m.
From: Chet Rowland
Dear Friend,
Being a PCO isn't easy, not by a long-shot. You're out there working long hard days performing back-breaking labor, and you're constantly being disappointed by "dead-beat" employees.
Sometimes it's a thankless job, but somehow, you manage to stay on top of things, and in your heart of hearts you know you can get rid of bugs, better than anyone else.
When it comes down to it, you should be making a bundle for all the B.S. you put up with, but for some reason -- no matter how hard you try-- it just isn't happening as fast as you want it to. For example, I'm sure you've often thought to yourself,
"I Am Sooo Good At This! If I Could Just Figure Out A Way"
To Get More New Customers, This Business Would Really Be Great!
It's frustrating, but the truth is, even if you know how to run a pest control operation better than anyone else, you're still not going to be able to get away from one simple cold hard fact, that probably hits you smack dab in the face, more often than not. And that is, this: The most important thing you will ever need to know, if you want to become a very rich PCO... ironically, has absolutely nothing to do with killing bugs! It has to do with one thing... and one thing only:
If You Want To Start Making More Money, You Must Know...
"How To Consistently Get A Steady Stream Of New Customers To Keep Calling You And Booking Jobs... Day After Day... Month After Month... And Year After Year!"
True?
You see, frustrating as this may be, it all boils down to this: At the end of the day, the richest... happiest... and most independent PCO, is the one who's making the most stops, and treating the most houses, period. Now having said this, you need to brace yourself here... because the story I'm about to tell you may shock you... but it is also going to serve as a wake-up call for you, and the very best shot you will ever have at dramatically changing and improving your life as a PCO.
Allow me to introduce myself: My name is Chet Rowland and I'm a PCO, just like you. The first thing you need to know about me is, I am NOT the sharpest guy around when it comes to killing bugs, and I'm NOT even an expert when it comes to choosing the right equipment to use.
I grew up in a disadvantaged home... I never went to college... and I don't have a degree in anything. In fact, I'm a rather ordinary PCO, just like you. Ordinary that is... except for one little thing:
I'm Consistently Doing Over $200,000 Dollars A Month In My Pest
Control Business, In One Of The Most Fiercely Competitive
Markets... In The Entire United States!
You see, I've created an unusual, and unconventional system, that lets PCO's like you, virtually print money on demand. It's not the kind of system you'll ever find in any college textbook... and you certainly won't ever find it "on the shelf" in the business section, down at Barnes and Noble.
How strong and effective is this system? Well, put it this way: After 27 years of working like a dog without using this system, I finally hit the $1 Million Dollar mark in annual sales. Then, using this incredible system...
It Only Took Me 36 Months To DOUBLE That Amount... To $2 Million Dollars!
No kidding! And by the way, I did this the old-fashioned way -- by adding new customers. NOT by buying up existing routes, and NOT by buying any other companies either. And if you want, I'll be happy to tell you...
How Can You Do The Same Thing (Or Better) In Your Business!
Because the truth is, because of this system, I accomplished all this probably a LOT easier than you'd think. But before we get into it, let me just say this: This story I'm about to tell you is 100% true, and it's all verifiable -- if you need more proof, you can call me on my cell phone and ask me once we're finished, and I'll gladly give it to you.
But for right now, you need to stop everything you're doing -- immediately. Take your phone off the hook... turn off your cell phone and your pager... and clear your mind of any other potential distractions in your life.
Because after listening to this story, you'll finally be able to stop "wishing"... "hoping"... and yes, even "praying" for new business to come your way, and you'll know exactly how to get it. In fact, reality is...
You'll Know How To Get As Much NEW Business As You Want!
So pull up your EZ-Chair... grab yourself a warm cup of coffee or a cold soda... and I'll tell you everything. Here's the deal:
3 Years Ago I Literally "Tossed Out" My Old Life!
You see, just like you, I used to work hard -- REAL HARD! I've done the 18-hour days... and the 6 and a half day weeks (taking off a half day on Sundays was the "reward" I allowed myself). And I'm not ashamed to tell you, some nights I even slept at the office.
But after years of running myself into the ground, I finally learned a valuable lesson. It's a little-known but very powerful secret, truly wealthy people ALL know, and that is, this:
There's a HUGE difference between working hard... and working smart!
Let me start from the beginning: As I said before, life wasn't always this good to me. In fact, up until these past 3 years, life was pretty damn difficult.
I grew up in a trailer park that had no indoor plumbing and no electricity. (Yes, I actually did use an outhouse when I had to go to the can.) My parents got divorced when I was 3, and even though my mom re-married, my step-dad wasn't what you'd call the most "reliable" guy in town. Some weeks money came in... but most weeks, it didn't.
So I was forced to learn how to survive by my wits, and I was always hustling up nickels and dimes whenever I could. Whether that meant helping elderly women carry their bags home from the grocery store... or running errands for some of the disabled folks in my town, really didn't matter to me. I was always trying to make a buck one way or another.
Anyway, when I was in the 9th grade, I used to pester the daylights out of one of my neighbors, trying to get a job working with his company -- Orkin Pest Control. After bothering him enough times, I guess he finally figured he'd give me a shot, and so he hired me as his helper, to work alongside him on his truck, part-time after school, and during summer vacations.
I needed to make money, and this seemed to be as good a way as any. I wasn't going to get rich doing this, but at least it was steady, and who knew where it would lead me? And since I was always the hardest working guy around, by the time I was 15, I was actually running crews on my own.
After 13 years, by the time I had turned 27, I left Orkin and struck out on my own, forming Chet's Pest Control in April of 1980, here in Tampa, Florida. Originally, I set up shop in the corner of my bedroom and I ran my truck out of my garage. Today, my business is located at 2112 West Waters Avenue, on the southwest corner of Waters and Albany, just behind the Walgreen's drugstore, about a mile down the road from Raymond James Stadium, home of the former World Champion Tampa Bay Buccaneers football team.
I've got 4 licenses, and here in the state of Florida, that's called a "full ticket". My state certificate is # JF2875, and that covers me for Pest Control, Fumigation, Termites, and Lawn Maintenance. I've also got a PCO ID Card, #JE11027.
Like most people who strike out on their own, I was full of piss and vinegar, and darn proud of myself. Here I was, Chet Rowland, the man who grew up in a trailer park with no running water... running my own business! I truly believed I was living a dream. That is... until I realized something...
That hit me like a ton of bricks!
No doubt, you've realized the same thing, and that is... this: You're probably already a good sales person. In fact, I bet you probably "close" mostly everyone you get in front of.
But it becomes clearly apparent to you, after a while... there's a HUGE difference between "selling", which is simply, "getting your prospects to take action"... and "marketing", which means, "getting a steady stream of pre-qualified prospects who want your services, to book jobs with you."
True?
And deep down inside, I knew...
Without Some Kind Of Marketing "Game-Plan"... You Will NEVER Have A Steady And Predictable Stream Of Customers, And Therefore -- You'll
Never Have A Steady And Predictable Stream Of Income, Either!
At that time, my "game plan", was pretty weak: Passing out fliers... knocking on doors... and basically, begging, borrowing, and PLEADING, with every realtor and property manager I could find, who would listen, to just give me "one shot" at some of their business.
And as long as you're the lowest-priced game around, some of these things begin working. So I started getting jobs and I began making a few bucks, but I was working literally 70 to 80 hours a week for it. I wasn't making a LOT of money, but at least I was keeping my doors opened with a few bucks left over. I had no life outside of work, but hey -- "It was my business" -- and no one was gonna tell me what to do. (How many times have you stupidly had that thought?)
Then I began buying yellow pages ads... newspaper ads... and ads in my local val-paks. And you probably already know the painful ending here -- these ads cost you a bundle, but they rarely put anything BACK in your pockets in return. But since you see everyone else doing it, you just figure, "over time", things would start "coming around" -- just like your ad reps tell you. Well, you and I both know...
Unfortunately, They Don't.
See, the statement that "Your prospects need to see your ads over and over again before they start working" -- simply isn't true. In fact, as I learned years later, this is a flat-out lie -- and fortunately, I wound up discovering a great way you can tell right out of the starting gate, the first time around, whether your ad is going to work or not. But anyhow, back to my story: Somehow, by the grace of God, after ten very l-o-n-g... and very hard years of doing this, nearly 24 / 7... I managed to get my annual billings up to $200,000 dollars a year.
I made a little money, but of course the fact that I was doing 90% of the work for only 10% of the cash, just didn't seem right. I thought it should be the other way around, no? After all,
Is It A Crime To Want To Get Rewarded For All That Hard Work You're Doing?
Of course not!
Now one thing I did notice along the way, was... the most successful people I knew, regardless of what business they were in, had "cookie cutter" ways of doing things. You know, they did the same thing, each and every day, the exact same way... and they got the exact same results.
As I grew older, I came to understand, in business, these kinds of "cookie cutter" routines were called "systems". You probably use systems for doing things yourself, without even realizing it. For example: Have you ever done a jigsaw puzzle?
What do you do?
Don't you usually figure out which pieces go around the edges, and then you fill in all the rest of the pieces left over? Right! That's a system -- you know, basically it's an organized way of getting things done, you can do over-and-over again, with consistently predictable results.
Here's another example of a "system" you're probably familiar with: Truck Maintenance. For example, you're probably changing your oil every 3,000 miles... changing your air filters every 30,000 miles... and changing your tires once the tread gets to a certain level, or something like that.
The point is, when you're using a system to get things done, you're basically repeating the same events, over-and-over again like clockwork -- and this way, things end up running on "auto-pilot" and you don't even have to think about them -- you just do 'em and you know they're going to work, because they've been proven to work, time-and-again.
Makes sense, right?
So a thought occurred to me: "What if you could somehow run your pest control business using a PROVEN and "pre-tested" automated system?"
Your life would just HAVE TO be easier, right?
And I didn't just mean systems to keep my trucks well-maintained, I meant systems that would do everything, from soup-to-nuts, from getting the lights turned on in the morning... to getting all your jobs completed thoroughly (and on time)... and most important...
A System That Would Flood Your Bank
Accounts With Fresh New Customers On A Regular Basis!
It dawned on me, if I could get a few key systems in place for my business, then the business would actually run itself. All I'd need to do was make sure the right people were in place (along with the right checks and balances), to keep things running smoothly.
You see, once you have an effective system, you don't have to be the guy who's out there busting your butt all day and all night, and THAT -- improving the quality of my life -- was VERY appealing to me. So I began investing whatever money I'd accumulated, into a variety of different ways to learn about marketing, to nail down this "perfect" system.
I started off buying as many books as I could get my hands on... then I began ordering cassette tapes and CD's to listen to, from special business and marketing catalogs... and then I actually started going to a variety of seminars put on by different marketing "gurus".
A couple of these guys were "O.K.", but for the most part, because I was new to this whole "marketing" thing... I got ripped off far worse than anyone has ever gotten ripped off by even the most unethical PCO in your town.
There was one marketing guru out in California -- I actually paid him $25,000 Dollars to develop a marketing plan for me, based on a 17-page "form" he had me type up and prepare for him. (Yep, I actually typed that letter out, key-by-key, on an old Olivetti typewriter I had lying around my garage.) I spent nearly 35 hours of my time preparing this summary, usually working on it late at night after I finished working, or getting up an hour early (at 4:15 a.m.) every morning before work.
After spending another $ 775 Dollars on my airline tickets to fly to California, plus another $500 bucks for my hotel room and food... when I finally got to this guy's seminar, it was clear to me... not only did he not even know my name, he never even glanced at my 17-page report!
So... it was back to the drawing board for Chet.
I could go on and on... but suffice it to say, I got burned for a little over $75,000 Dollars in total, by "experts" who promised me the sun, the moon, and the stars... but delivered nothing more than a few marketing tips... if that.
I was angry about getting "stiffed", but I was more frustrated because I knew the answer I was craving, was out there, and yet... it just seemed to keep "slipping" right through my fingers, and my ultimate goal of "automating my business" and enjoying a better quality of life, was delayed even further.
I kept at it though, because I "sensed" I was on the
right track, and getting closer to finding what I was after.
And because I was passionate... and because I wasn't afraid to try new things on my own, I started making some major breakthroughs in my marketing, and in my business. And so, in 1996, I wound up doing $719,000 Dollars in annual sales. Not bad, but I paid a very dear price for it. See, I still had a ton of overhead I was carrying, and although $719,000 Dollars "sounds" good, after taxes and all the other B.S. you need, just to keep your doors opened, I was only taking home something like $45 grand.
Yes, it could've been worse, but seeing as how I was 43 years old, and had been doing the same exact thing for nearly 30 years of my life at that time, I was burnt out. But in 1997 and 1998... after getting beaten up by what seemed like every single supposed "expert"... phony corporate "ad man"... and psychotic copywriter in America, I stumbled across a few marketing secrets, that were REAL eye-openers, and they literally turned my whole life around.
I discovered an age-old secret way of marketing my business that hit me like a lightning bolt at a Summer picnic, and frankly, for the first time ever, I began seeing a light at the end of this very long and dreary tunnel I had been traveling through. Here's how effective these hard-hitting (but surprisingly simple) secrets were:
Within 24 short months, my revenue SHOT up over 40%, and
suddenly I was doing over $1 Million Dollars in annual sales!
But hold on -- because the story gets even better!
See, I realized... even if I could find the magic marketing "guru" I was so desperate for, the simple fact was, by this point in time, it would be impossible to find ANYONE who possessed a more powerful combination of marketing knowledge and practical application of it as a PCO, than I did. As a result...
"I knew I would just have to become that PCO guru myself!"
So I put my thinking cap on and I put my head to the grindstone, and what do you know -- I had a major breakthrough! I finally figured out how to start using all these "systems" I'd been working on developing, to begin making real money for myself, and I completely eliminated ALL the tension I was having in my life, over my business.
As an example, I discovered if you're using a yellow pages ad, and you apply scientific ways to track the responses to your ad, your return on the ad (how much in sales your ad is producing for you) becomes measurable. I kept doing this, over-and-over again, each time improving my results, and I finally got it to the point where...
For Every Single Dollar You're Investing In Your
Yellow Pages Ad... You're Getting Six Dollars Back In Return!
I also created detailed systems for everything else in a PCO's business: employees... theft... cutting costs... stream-lining and short-cutting operations... handling customers... renewals... referrals... you name it, I've got it.
At last, after 33 long years... being a PCO was not only starting to be fun... but it was also finally putting a bunch of cash in my pockets!
And the bottom line, is this: Roll the clock forward to today, and here's what these systems have done for me: I'm now 51 years old... I live in a HUGE home on Lake Armistead, just outside of Tampa Bay, surrounded by a 1,200 square foot outdoor patio. My home has its own $30,000 Dollar dock I put in, for my boat and my jet skis. I also own four Gulf-front condo's out on Clearwater Beach, worth $7.4 Million Dollars in total... I have as close to ZERO employee turnover as possible. And now for the part that may really surprise you...
I Work Less Than 8 Hours A MONTH On My Business! Instead,
I Run My Business From My Lake Side Home, And... I Let My
(Devoted And Very Motivated) Employees Use These Turn-Key
Systems I Developed, To Run The Business For Me!
I have completely eliminated any stress... anxiety... headaches... bad karma... and indecisiveness caused by lack of money, from my life!
But It Gets Even Better Still!
Remember that trailer home I told you I grew up in? Well, using the profits I made from my pest control company, I wound up buying the entire trailer park, a few years back. Then, last year I did a "Section 1031" transaction and sold it for a huge (and tax-free) profit, and I used the proceeds from THAT sale, to buy those 4 beach-front condos I own. (You can see me standing on the beach in front of them, in the pictures under the GUARANTEE tab at the top of this letter, here: http://www.pcomillionaire.com/documents/ChetsFlyer.pdf )
I made more in that one transaction, than I made in 10 years of being a PCO, doing things the "old way" - before I had my systems.
And now, the best thing is, I've taken every single trick... money-making tip... and "How To" money-making success secret and short-cut I've learned, and created an easy-to-use, PROVEN system for PCO's, so YOU can do the same things I've done -- only WITHOUT all the pain and suffering I had to go through. This is the EXACT same system that lets me truly live the ultimate lifestyle -- consistently making over $200,000 Dollars a month.
Some PCO's are calling this, "The Most Powerful And Amazing PCO Wealth Attraction And Prosperity System" ever developed. Others are simply "Thanking God" some-one stepped up and created this for them, after all these years.
It's called "The PCO Millionaire System", and if you can follow a few simple directions, you can use this system to create the same carefree lifestyle I have, for yourself. But since you get to eliminate all the mistakes I made...
You Get To Cross The Finish Line... A LOT Faster
Than I Did, And With A LOT Less Pain!
In fact, I'm so confident in how effective my system is, I'm willing to bet I can make YOU a PCO Millionaire, with absolutely no risk at all on your part! And here's why:
You see, a good "cookie-cutter" system automates your business. It makes you no different from McDonalds... Dunkin' Donuts... or Domino's Pizza. Think about it: You can go into one McDonalds in Dallas, Texas - and another one in Milwaukee, Wisconsin... and except for a few local customs, these two restaurants will be identical, and the food you order will taste exactly the same. That's why...
They're so successful!
And The PCO Millionaire System works the same way -- it gives you the same exact "cookie-cutter" formulas for success I used. You just plug it in, and you're off and running -- using strategies already field-tested and GUARANTEED to make you money, regardless of your location.
In fact, I have PCO's from Key Largo, Florida to London, England successfully using the system. And except for local customs, you'll find all these businesses are nearly identical, and the PCO's running them, are all making tons of money using them.
"O.K. Chet, Sounds Good... But Why Are You Doing This?"
That's a good question and it's one you deserve an answer to, so before I start telling you what's inside my system, let me tell you the FOUR REAL reasons why I created it in the first place:
1. First, why not?
What have I got to hide? And what have I got to lose? I've already got more business than I could have ever imagined coming my way, and the other thing is, it's kind of cool to be the first one to "invent" something, isn't it? So, why not?
2. Second, You Will Never Ever Be Able To Accomplish Even HALF Of What I've Done On Your Own... As Fast And Easily... Without My System!
You need to get yourself up to speed quickly... and you need to start making more money, fast! And frankly, you don't have a snowball's chance in hell of ever doing this, unless you can get your hands on my system, at ONCE! I know that sounds harsh, but it's true! I know this because you and I really aren't very different. The thing is, your lack of financial success with your pest control company...
Isn't Your Fault!
After all, you're not a marketing expert, you a "bug guy," right? And our industry teaches you absolutely nothing about how to be successful. For instance, what do all our trade journals talk about?
New ant traps... customer software... equipment... chemicals... and new sticky goop. And you know what? This information is USELESS when it comes to helping you make money! After all, how's a new ant trap going to drive even one new customer to you?
So if you ever want to do more than just "survive"... you're going to HAVE to make some changes in how you're doing things, or the day is going to come soon, when you're either just going to pack it in... or you'll be left out in the cold with too many ant traps... old and out-dated custom software and obsolete equipment... too many toxic chemicals in your storage room, too much sticky goop... and not enough customers to use it on!
3. Third, I genuinely like mentoring, coaching and helping people!
Over the years, I've taken a number of people under my wings and mentored them. I genuinely like helping people become successful, and changing lives is a passion of mine. The PCO Millionaire System will change your's beyond what you've ever imagined.
4. Fourth, the truth is... I'm ready for a new challenge!
When I say I don't work more than 8 hours a month on my pest control business, I mean it! I needed a new business challenge, and now that my system is finally finished, it's yours for the taking!
And there you have it. That's why I created the PCO Millionaire's System. I've spent the last 37 years of my life refining each one of my proven business-building techniques, to the point where each of them performs as flawlessly and as proficiently, as a Swiss watch.
See, this system doesn't include anything that "might" work... or ideas that "should" work... or marketing that "in theory" should make you a bundle. In fact, there's absolutely NOTHING in my system that "hypothetically" will make you money.
Absolutely Everything Included In My System Has Been Time-Tested... Refined... tweaked... tested again... And PROVEN To Work!
See, I've personally built up Chet's Pest Control to the point where it's literally, my own little private "Fort Knox". For example, if I want to go on vacation (I just got back from Jamaica), guess what I do? That's right! I just pull some cash out of the bank!
If I want to go and buy another jet ski, guess how I do it? Correct! I just pull some cash out of the bank! And if I need another $250,000 Dollar deposit to go and buy another condo on the beach, just like I did last week -- guess where that money comes from?
Bingo! You got it! Chet's Pest Control's piggy-bank! Because...
Using the PCO Millionaire System makes your business literally PERFECT. You don't have "bad weeks" or "bad months" anymore... EVER!
No more "slow seasons," and no more of any of the other "normal" day-to-day employee and business hassles you're currently dealing with on a regular basis. You see, The PCO Millionaire System contains a variety of ways of handling absolutely every single problem you can think of, from how to deal with disgruntled and pissed off employees... dealing with cranky customers... hiring... firing... ordering... renewals... and most important...
You Now Have MANY Ways Of Picking Up Hundreds Of New Pre-Qualified Customers, Operating 24 / 7 On Autopilot... And More Ways Of Getting MORE New Referrals A Year, Than Most PCO's Get In Their Entire Lifetime!
Getting your hands on The PCO Millionaire System, is like... handing you over the keys to the vault, down at your local bank!
So now you know I'm serious about everything, let me tell you what's inside the system. First of all, when I put this system together, I realized not everyone is as committed and passionate about success as I am. So, I actually developed three different systems, and here they are:
System #1: The "Main" System, is the EXACT system I use, and it's called... The "Full Millionaire System," and here's what's inside:
109 PCO tips, tricks and techniques to make millions! (Value $10,900 Dollars - 109 tips at $100 each)
Comes with: 4 manuals (391 pages total) and 5 Audio CD's (total time over 5 hours).
Picture this: 12 months from today, you're the number one independent PCO in your area. Guys all over town are sitting there scratching their heads with their jaws hanging down to the ground, trying to get a handle on how you managed to do it. And the amazing thing is...
The Best Is Yet To Come... Because... You're Just Getting Started!
Sound far-fetched? It's not, and if the ONLY thing you use is the secrets inside "109 PCO Tips", the scenario I just described, WILL happen. This one's huge, so let's cut right to the chase. Here's a VERY small sampling of what's inside:
- How to market your own, unique pest control operation! Hey, let's face it, you're different from the next guy, right? But if your marketing doesn't reflect that, then how are your customers ever going to figure this out on their own? I'll show you exactly how you can nail this one down -- lock, stock, and barrel.
- How to completely "blow away" ALL of your competitors! And I'm not just saying this for effect -- I mean "ALL" you competition -- using direct-response marketing. You'll also learn why all the ad reps do nothing but stand there milking your ad budget dry, month-after-month!
- An amazing and sneaky little technique to get an immediate... thrilling... and sure-fire surge of cash-flow! This quiet little maneuver will send a shock-wave through your business, like you've never seen or heard of before!
- At last, discover a successful way to "up-sell" your customers, that actually works for a change! Finally, STOP looking like a greedy "bug man" and start looking like a valued friend.
- Discover why you must start raising your prices right now, and how to adjust your thinking so you're excited about your price hike instead of being terrified over doing it! I'll also show you why you'll get more clients (NOT LESS) once you do raise your prices.
- How to completely eliminate frustrating and wasteful "no-shows"! This is a little-known and jealously-guarded secret that less than 2.5% of all PCO's use!
- 9 VERY HOT markets you can start working with, and why being selective and choosing specific niches to market to, will put more money into your pockets! You'll also discover... why "niche" marketing is easier... and why your prospects will be much more receptive to it!
- How to get more commercial accounts than you'd ever imagine, using an old shoe and a sneaky giveaway! You'd never believe marketing could be this much fun... and profitable!
- At last, discover a referral program that works! Uncover all the dirty little secrets to getting a consistent stream of referrals under your belt! Here are 4 low-cost proven and easy strategies you can start using to build a referral cash-flow surge immediately!
- The 5 Biggest Mistakes Most PCO's Are Making That Cause Them To Fail! Which one of them are you making right now?
- How to clear out all the "mental garbage" that's inside your head, and an easy way to "re-program" yourself for success instead! Plus, you'll ALSO get...
How To Avoid getting ripped off on your advertising costs... ever again! (Value $297 Dollars)
Comes with: "Behind The Scenes" Manual (152 Pages FILLED with sample sales letters, guarantees, and "do's and don'ts") and an Audio CD (1 hour and 17 minutes long)
You'll hear how I got scammed, hood-winked, and suckered, time-and-again by slimy ad-guys promising me the moon delivered on a silver platter (but in reality, giving me Swiss cheese on stale bread instead)... "marketing gurus" who ended up stiffing me while smiling right in my eyes... and other supposed "life coaches" who were more interested in looking out for their own "lives," instead of trying to enhance mine! Plus, you'll discover:
- How to completely avoid making the same $500,000 Dollar Mistake I made! And believe me, if you truly want to make big bucks running your pest control operation, you WILL make this mistake if you haven't made it already.
- A very valuable lesson about trusting your key employees! Find out when you should CONTINUE trusting them! Plus, you'll ALSO get...
A one-on-one telephone COAching call with me! (Value $400 Dollars)
No kidding, one-on-one, just you and me, and I sure as hell won't be pulling any punches! I'll spend up to 60 full minutes with you, helping you out, step-by-step. We'll cover absolutely anything you want, from what you're doing now... to what you want to do in the future... and most important, I'll identify the mistakes you're currently making, and tell you how to completely eliminate them from your business using The PCO Millionaire System. Plus, you'll ALSO get...
A Certificate good for one, advertising or marketing ad critique! (Value $250 Dollars)
Your sales and marketing materials will either make you... or break you! And even though I'm giving you nearly 100 pages of proven sample ads and marketing materials you can freely use, you may still have a question or two, like how to apply some parts of the information to your business, or perhaps which ad you should start running first and where.
The last thing you need, is to rollout an ad you "think" is a winner, that turns out to be a dud. So to make SURE this never ever happens to you, I'm giving you this certificate. Plus, you'll ALSO get...
the quick start to becoming a pco millionAIre! (Value $247)
In this compelling Audio CD interview, I spill my guts, leaving no stones unturned. I literally tell you everything you must know about how to market... run... and make huge amounts of money using your PCO business, including:
- Why your PCO Millionaire System is GUARANTEED to work! Even if you're dead-broke and have no clue what you're doing!
- How to make sure your employees know exactly what to do, all the time... every single day... regardless of their personality type... their position... or their technical know-how! (And no, I'm NOT kidding -- I give you my WORD on this!)
- Hear for yourself, perhaps for the very first time ever, the cornerstone concept to making it BIG as a PCO! I'll tell you my dirty little secret and it's one word long! Discover why using this secret lets you start living the lifestyle you want! Plus, you'll ALSO get...
CHET ROWLAND's MONEY-MAKING SUCCESS SECRETS! (Value $147)
Am I successful 100% of the time? No, I'm not. In fact, as a PCO, I "only" convert 87.4% of all the people I come into contact with using the arsenal of marketing tools I carry. But...
Most PCO's would beg... borrow... and
steal to close even half as many prospects as that!
And in this hard-hitting audio CD of a presentation I gave at a Platinum-level meeting (that attendees paid $10,000 Dollars to attend), I spilled the beans on:
- What to do if you're feeling disappointed in yourself -- and let's face it, who doesn't get bummed out every once-in-a-blue moon? I'll show you how to change your mindset so you're on the road to riches and... how to make SURE you never ever feel like a failure again!
- A slow... steady... and fool-proof way that GUARANTEES your success!
- How to get out of your comfort zone! And I've got a newsflash for you: Doing this, is when you make the most progress in your life! Plus, you'll ALSO get...
THE "PROFIT MINDSET": SUCCESS SECRETS TO BECOMING A PCO MILLIONAIRE! (Value $97 Dollars)
Special Upgrade Audio CD -- running time 33 minutes and 25 seconds
Inside this Audio CD, you'll hear first-hand about my struggles, and my inspirational success story, from the very beginning. You'll find out:
- Why your business will always be nothing more than a glorified job, unless you make it different, and most important: How to do this!
- How to use "the law of attraction" to attract and inject success into your life just like a great big giant magnet attracts paper clips!
- Why, if you want to start really feeling good about yourself... you MUST use this little secret, which is being used by every single multi-millionaire I've ever met! Plus, you'll ALSO get...
37 WAYS TO PUT YOUR PEST CONTROL BUSINESS ON "AUTO-PILOT! (Value $3,700 Dollars - 37 tips at $100 each)
THIS is what makes ALL the difference in the world, letting me gross over $200,000 Dollars a month, while "working" less than 8 hours a month.
These systems and easy-to-understand checklists, including a detailed 17-step set of guidelines for your techs to use when performing treatments, along with fail-safe "prevent" and "detect" controls, make each one of your employees accountable for EVERYTHING they're supposed to be doing.
And the bottom line is, if you want to know how I'm able to run my business from home, making over $2 Million Dollars a year... and doing it working less than 8 hours a month... the secret lies in these 37 easy-to-use checklists. You'll find out...
- How to answer all your incoming calls! I'll tell you the very best, bullet-proof and time-tested way to answer your phone, so it sounds like music to your customer's ears. This is a critical point in your business, because it's your customer's first impression of you, and as you know... You Don't Ever Get A Second Chance... At Making A First Impression!
- A 5-step checklist for scheduling current pest control customers for their regular maintenance treatments, so ALL your customers keep getting re-scheduled, and no-one misses even one treatment, and YOU don't miss out on any recurring revenue!
- A checklist for your general manager in the field! Plus, you'll ALSO get...
PROVEN YELLOW PAGES AD SECRETS! (Value $1,497 Dollars)
Comes with: One Audio CD (57 minutes and 29 seconds long) and one manual (includes everything
your advertising rep WON'T tell you, because they DON'T want you to know!)
Let's face it: you can run the prettiest and biggest full-page ad in the yellow pages, month-in and month-out, but in the end, if all you have is the "satisfaction" of having a "presence" in your local yellow pages directory -- that's really not very satisfying at all, is it? I'll show you how to start making literally piles of dough off your yellow pages ads, and I'll even show you the same ad I used to get...
A 6 to 1 Return On My Yellow Pages Advertising Dollars!
Let me explain exactly what this means: It means, if you're spending $100 dollars a month on yellow pages advertising, you're bringing in 6 times that amount, or $600 Dollars in sales.
And that's good news, because here in Tampa, a full page ad costs $5,000 Dollars each and every month to run. Which means currently, my ad is pulling in an EXTRA $60,000 Dollars a month in revenue. And that translates into...
An Extra $720,000 Dollars A Year!
I'll also include a step-by-step review of over 44 pages of REAL ads -- that's 111 unique advertisements you can check out... and learn from! You'll finally be able to "crack the code" to writing winning yellow pages ads, once you see this! All you'll need to do is "cut and paste" and you'll be off-and-running on your own. Plus, you'll ALSO get...
HOW TO WRITE SUCCESSFUL DISPLAY ADs, EVEN IF YOU STINK AT MARKETING! (Value $997 Dollars)
Comes with: 1 FULL Manual with the BEST education you will Ever get about How To Put Together An Ad For Your Pest Control Operation, Covering EVERYTHING From Top-To-Bottom
In this eye-opening and revealing guide-book, I'll introduce you to the underground world of direct-response marketing. This book contains everything the big advertising companies... the newspaper ad reps... and your "PR" people, DON'T want you to know! Inside you'll discover:
- Inside PCO secrets of direct-response! This "underground" and un-conventional marketing has been around since the early 1900's, and it's been responsible for BILLIONS of dollars in sales for maverick marketing geniuses, all over the world!
- What your prospects are thinking about when they're looking at your ad! Knowing these "behind the scenes" secrets lets you hop right inside your prospect's mind so you can push their "buy buttons" at will!
- 4 ways to "prove yourself" to your prospects in your ads!
- How to prevent all the looky-loos and tire-kickers from wasting your time, so ONLY highly-motivated and pre-qualified prospects are calling you up for estimates!
- 12 sneaky little tactics to use in your advertising that let you reach out and really grab your prospects by the lapels of their shirts! Plus, you'll ALSO get...
HOW TO FIND, HIRE, AND TRAIN GREAT EMPLOYEES... WHile WEEDING OUT THE "DEAD-BEATS"! (Value $497 Dollars)
Listen, let's face it: You depend on your employees to deliver quality services, to keep your customers feeling appreciated, and to deal with all the complaints, special requests, and up-sells, in a professional way. But as you're PAINFULLY aware, good employees aren't easy to find at all. Why?
Simple: We both know the drill -- how about theft... laziness... lack of responsibility... not showing up... and, doing side jobs (on your time and using your equipment, no less)! I can go on-and-on here, but I don't think I have to on this one.
Inside, you'll uncover a fool-proof system that completely eliminates the poor work ethic you normally have to deal with in our business. And if you want to reduce your stress and start focusing on your business, instead of being a therapist solving every single dysfunctional family problem your staff has, you can do exactly that, starting RIGHT NOW! Inside, I'll reveal:
- A curious hiring "voice mail" that scares away ALL the idiots, and "forces" the cream to rise to the top!
- A company "rules and policies" manual you can use, and it's a doozy -- and, it's written in plain old English -- not in some gobbledy-gook that sounds more like the IRS tax code than some basic statements about your little old company.
- I'll also give you a patented list of objections your sales people are going to run up against, broken down by the kinds of services you're trying to sell, and... a rock-solid list of "objection-eliminators" you and your sales people can use to get around them, for pest control... drywood termites... and subterranean termite sales calls!
I've seen similar "employee" systems (not even NEARLY as good, and missing about half of what I've included in your system) selling for $ 497 Dollars alone, so jump on this one while you can. Plus, you'll ALSO get...
A STEP-BY-STEP GUIDE TO EXPLODING YOUR PEST CONTROL, DRYWOOD, and SUBTERRANEAN TERMITE sales! (Value $497)
As I said before, I charge much more money for my pest control services (close to double), than any of my competitors do. And because of the way my marketing works, I rarely get any resistance to these high prices.
In fact, I NEVER compete based on price -- haven't done so in years. Sounds too good to be true, but it's not -- it's just that most "selling", especially in our business, is done wrong.
See, when you're always having to be the lowest-priced game in town, bluntly -- you wind up feeling pretty worthless. After all, if you're giving your customers everything you've got, 24/7, day-in and day-out, month-in and month-out, all year long -- missing vacations... coming in on your days off and making up for rainy days... and basically being a total slave to your business -- just so some nickel-and-dime homeowner can stand there getting the childish satisfaction out of ripping you off a few bucks every month, how does this enrich your life?
Plus, as soon as you DO try and raise your prices, they wind up bolting you so they can go out and do a hit-and-run on some other PCO! And let's be honest here:
There Is Absolutely NO Satisfaction To Be Had,
From Doing Business Like This... At All!
But the UGLY truth is, unless you are going to change the way you're doing things, this is what you're going to have to look forward to, forever.
And remember, if I'm consistently charging top-dollar in one of the most competitive pest control markets in the country (Florida) -- you can EASILY do the same thing in your town! I'll show you exactly how to run your business so you're only attracting "pre-qualified" customers. This way, you get to provide... Top-Quality Pest Control Services, At Top-Quality Prices!
You'll discover LOADS of money-making secrets, and how to stop wasting your time dealing with cheap-skates!
DVD #1 - "TENTING DRYWOOD TERMITES: NEWS CLIPS EXPOSED!" (Value $97 Dollars), and DVD #2 - "SUBTERRANEAN TERMITES: NEWS CLIPS EXPOSED!" (Value $97 Dollars)
These hard-hitting DVD's are my "secret weapons" YOU can now use to completely eliminate any threat of competition, or even any thought of your prospects ever working with one of the large national pest control companies, ever again. If these DVD's don't lull your prospects into a trance and force them to immediately start opening up their calendars to book a drywood, or subterranean termite job, and start digging into their top drawers looking for their checkbooks, then something's wrong here.
And what's on these DVD's? Simply this:
Everything the big national companies are praying
your customers NEVER Find Out About Them!
Plus, you'll ALSO get...
29 WAYS TO MAKE MAXIMIM MONEY IN MINIMUM TIME: How To lower your operating expenses and AVOID GETTING BURNED BY PENNY-PINCHING CUSTOMERS AND CONNIVING EMPLOYEES! (Value $2,900 Dollars - 29 Techniques @ $100 Dollars Each)
Comes with: 3 Audio CD's (clocking in at over 2 hours), and a 107-page Manual!
All I can say is, if there's a goose that laid the golden egg... then this is it!
In this package, I'll walk you through each of the 29 most successful tips, tricks and "how to" strategies I use daily, to Consistently gross over $200,000 Dollars a month.
I'll show you my biggest cash machines... and ALL my shortcuts.
Do you have any idea what you'd have to pay to get all this information on your own?
Well, just to give you an idea, one of the few good marketing consultants I did manage to stumble across, charges you $11,900 Dollars a DAY, and that doesn't include his first-class airfare and hotel expenses.
Now add to that, what you'd pay your local regional powerhouse accounting or consulting firm to come on out and do a complete and thorough analysis of your business, and another detailed review of the ins-and-outs of the pest control industry in general, and you've got AT LEAST anther $5,000 to $10,000 Dollars.
And that doesn't include the time, money, frustration, and effort you'd then need to implement... execute... test... and refine, each of these strategies to maximize their effectiveness and minimize your time using each of them (if they'd even work). The thing is, with these 29 secrets...
I've Already Done ALL Of This Work For You!
This is 37 years of me getting kicked in the butt... losing thousands... spending a small fortune learning "how to do it right"... and then "tweaking" this, "modifying" that, and ultimately getting everything to run "just perfectly." Here's some of what you can look forward to:
- How to tell immediately, if one of your employees is ripping you off! Learned this one the hard way -- but trust me, I've got it fixed!
- It took me 20 years to break the $ 1 Million Dollar sales mark: In 2000, my gross sales were $1,011,710. Now I'll reveal the secret to how I smashed through the $2 Million Dollar mark, just 3 years later!
- Discover my simple system of capturing as much as 72.2% of your renewals every year! But what's really going to drive you crazy is when you realize what you're walking away from year-after-year! Plus, you'll ALSO get...
HOW TO COMPLETELY SLAUGHTER YOUR COMPETITION! (Value $997 Dollars)
Now at last, you really can be light years ahead of every other PCO out there, using these proven inside secrets that act as "competition repellant". Inside you'll find out:
- How to literally "force" your competition to tell you everything you must do, and... maybe even more important -- everything you should never do!
- 26 rock-solid unbeatable guarantees you should be offering that will cripple and humiliate every other PCO in your town! You won't believe some of them -- until the money comes pouring in -- and then you'll be a believer for life!
- I've found a fool-proof way to avoid losing jobs -- it's so simple even your dumbest tech can't screw it up! And I'm giving it away to you here. You'll never lose a renewal, ever!
- The $100 Dollar "challenge letter" that has industry giants shaking their heads back in forth with astonishment... after their jaws hit the ground! They're scared of it, and yet, you'll fatten your bottom line substantially with it! Plus, you'll ALSO get...
HOW TO GET MORE NEW AND REPEAT BUSINESS THAN YOU'VE EVER DREAMED POSSIBLE! (Value $997 Dollars)
This is where you'll start getting into the marketing "meat" of what's turning the crank of my business, so you can consistently start doing over $200,000 Dollars in billings each month like I am. Inside, I'll give you (yours to use) my proven marketing pieces that have been time-tested to work on over 37,000 VERY happy customers! You'll get:
- Actual live samples of ALL my marketing pieces, including brochures... discount coupons... and multiple step-letter campaigns that are currently producing a renewal rate of 74.7%! (How does that compare to your renewal rates now?)
- All the actual ongoing guarantees I give... offers I make... and hyper-effective sales pitches you can use to make your pest control operation start coughing up cash like an ATM with a bad case of the hiccups, including:
The lucky "neighbor" letters
"Auto-pilot" renewal letters, and...
"Final notice" letters - interestingly enough, you'll actually get more business out of this one than you'd think! Plus, you'll ALSO get...
Software for: HOW TO GET MORE NEW AND REPEAT BUSINESS THAN YOU'VE EVER DREAMED POSSIBLE! (Value $997 Dollars)
This package contains Microsoft Word Documents for every single sales letter... display ad... follow-up letter... brochure... client package and correspondence I just told you about! Having this software means all you'll need to do is literally just swap out my name for yours, on these pre-formatted documents.
You'll save THOUSANDS of dollars in labor costs alone, not to mention, you avoid hassling with, or having to worry about screwing up letter formatting... page sizes... "guessing" which fonts to use... or embarrassing spelling mistakes and grammatical errors! Plus, you'll ALSO get...
HOW TO AVOID BEING RIPPED OFF BY A TERMITE AND PEST CONTROL COMPANY! ACTUAL CUSTOMER PEST CONTROL HAND-OUT PACKAGE! (Value $997 Dollars)
This is the "hard copy" of the actual sales packages I hand out to all my prospects and new customers. This double-sided folder is PACKED with each and every letter... coupon... and information piece I give my customers, exactly the way they get it. This is important to have, because using the wrong color papers... or the wrong sized papers... or the wrong kinds of layouts... you're actually going to "alienate" your prospects and force them to raise their "anti sales-message" antennas. Plus, you'll ALSO get...
The JEALOUSLY-GUARDED INSIDE SECRETS TO GETTING AN ENDLESS STREAM OF CLIENT REFERRALS! (Value $597 Dollars)
Here in your hands, you'll be holding what many PCO's consider to be some kind of mythical, and out-of-reach phenomenon:
A PROVEN way of getting a constant and steady stream of referrals!
Listen, I don't presume to know how many referrals you get, or how qualified those referrals are, but... I do know this: I don't care whether you service residential or commercial accounts, or even if you treat a combination of the two, getting a new customer referred to you is the very best way to pick up new business. That's why these secrets are worth a small fortune! And here's what you're going to find once you peel back the covers of this bad-boy:
- Exact copies of proven and successful, simple sales letters you can use to get customer referrals, including... the "Secret Gift" letter!
- A simple referral postcard you can drop in your mailbox at your convenience, that creates a slew of new customers!
- How to use testimonials in your marketing! This one re-positions you from a desperate "bug guy", to an "in-demand expert" in the service industry.
- Why you must use proprietary names for your services! This alone, sets you apart from absolutely every other PCO in your town! Plus, you'll ALSO get...
E-Z job-selling system! (Value $397 Dollars)
You know, I'm a firm believer in keeping things simple. This way, there's no room for error -- after all, it's pretty tough to screw up something that's simple, right? That's why I've put together a program for your salesman to follow, that's so simple even the people in our business can't screw it up. In fact...
It's Completely Idiot-Proof!
And here's just some of what you'll find inside:
- Customer handout: "4 Hard-Hitting Facts About The Big-Name National Pest Control Companies, They Don't Want You To Know!" You'll easily eliminate any and ALL competition from the "big guys" using this easy-to-understand piece.
- Customer handout: "4 Homeowner Mistakes To Avoid!"
- My 57-Point Bug Audit Sales Letter, along with your no-risk guarantee! Plus, you'll ALSO get...
HOW TO USE A SIMPLE SALES LETTER TO GET ANYTHING YOU WANT / SCIENTIFIC ADVERTISING (Value $97 Dollars)
"How To Use A Simple Sales Letter To Get Anything You Want" is a quick and easy guide to writing effective sales letters using a real-life example (and you won't believe this one, either) of the "7 Critical Components, Every Sales Message Must Have". Written by one of America's Top Copywriters, it explains to you in plain old English, each of the following items:
- What kind of opening your sales letter must start with, and why it works so well! And let's face it, if no one reads past your opening sentence, it doesn't matter what the rest of your letter says, does it?
- The best kind of sales message you should use, to consistently wind up pushing the "buy buttons" of your prospects!
- What a "call to action" is, how to use it... and why you've got to have one! (Hint: Literally 99.9% of ALL marketing doesn't! And guess what? That's why 99.9% of all marketing doesn't work!)
In the second part of this book, you'll discover "Scientific Advertising". This is a rare marketing book, that, like a fine wine... only gets better as the years go by. If you're new to direct-marketing, this book is a must read. In fact, if you don't read it, you're NOT going to be selling anywhere near as much as you can. Plus, you'll ALSO get...
"THE SCIENCE OF GETTING RICH!" (Value $97 Dollars)
This book really hits the nail right on the head when it comes to explaining the most important reasons why, you must accumulate wealth... exactly how to go about doing it (yes, there are specific rules you must follow)... and when it comes down to it, how you're actually making the world a much better place for everyone to live in, by becoming wealthy!
And most important, you'll learn...
"How To Become Filthy Rich... Without Ever Feeling... Guilty About It!"
This amazing little book, written back in 1911... explains many of the common misconceptions about money and success, and why the truth is often 180 degrees opposite to what you may be thinking. It shows you "why" you really were meant to succeed, and in fact, how being a success is the only way you can ever help those people less fortunate than you. And "No", I'm NOT talking about giving your money away to charity or anything like that. The real answer is more practical... and much easier to swallow.
Listen: I don't presume to know your situation, and whether or not you've ever had "confusing" or "negative" notions about money and success, whizzing through your head. But I do know this: If having money has ever made you uncomfortable, even though you've worked like a dog for it... this book, along with an open mind... and a willingness to "go past" where you are now... is GUARANTEED to dramatically change your life. Plus, you'll ALSO get...
So... How Can YOU Get Your Hands On A Copy
Of The "Full Millionaire" PCO Millionaire System?
As you can see, the "Full Millionaire's System" is only for PCO's who REALLY want to succeed. The total value of the system, including all the EXTRA bonuses I'll tell you about in a minute, is $30,684 Dollars. However, if you order now, you can pick up your copy of The "Full Millionaire" System, which is the EXACT SAME FULL AND COMPLETE SYSTEM I USE to run my business, for only $2,997, or you can even make five EZ-installments of just $617 each (or slash $200 Dollars off your investment by making it all up-front).
Look, if you pick up just THREE new pest control and two new termite jobs over the next year, your PCO Millionaire's System pays for itself! And heck, you can be brain-dead and half-drunk using my system and pick up more jobs than that.
This system is designed to make you rich -- very very rich --
while eliminating all your stress and making your life much simpler.
Just check out the “Zero-Risk 24 Month PCO Millionaire’s Club FREE Trial Evaluation Form” here -- http://www.pcomillionaire.com/order.html -- and follow the instructions on how to complete it and you can start DRAMATICALLY increasing your sales, just 7 Days from now!
And in case you're not as serious about becoming a PCO Millionaire as most of the other PCO's reading this message are, but you still DO want to improve your business, I've also put together 2 "smaller" systems you can use as well.
There's "The Serious Money-Makers Kit", and this comes with:
- 109 PCO tips, tricks and techniques to make millions! (Value $10,900 Dollars - 109 tips at $100 each)
- How To Avoid getting ripped off on your advertising costs... ever again! (Value $297 Dollars)
- one-on-one telephone COAching call with me! (Value $400 Dollars)
- one advertising or marketing ad critique! (Value $250 Dollars)
- The Quick Start To becoming a pco MillionAIre (Value $247)
- Chet rowland's money-making success secrets (value $147)
- the "profit mindset": success secrets to becoming a pco MillionAIre (Value $97 Dollars)
- 37 WAYS TO PUT YOUR PEST CONTROL BUSINESS ON "AUTO-PILOT! (Value $3,700 Dollars - 37 tips at $100 each)
- PROVEN YELLOW PAGES AD SECRETS! (Value $1,497 Dollars)
- HOW TO WRITE SUCCESSFUL DISPLAY ADs, EVEN IF YOU STINK AT MARKETING! (Value $997 Dollars)
- HOW TO FIND, HIRE, AND TRAIN GREAT EMPLOYEES... WHile WEEDING OUT THE "DEAD-BEATS"! (Value $497 Dollars)
- A STEP-BY-STEP GUIDE TO EXPLODING YOUR PEST CONTROL, DRYWOOD TERMITE, and SUBTERRANEAN TERMITE sales! (Value $497 Dollars)
- DVD #1 - "TENTING DRYWOOD TERMITES: NEWS CLIPS EXPOSED!" (Value $97 Dollars), and...
- DVD #2 - "SUBTERRANEAN TERMITES: NEWS CLIPS EXPOSED!" (Value $97 Dollars)
And you can pick up "The Serious Money-Makers Kit" (valued at $22,608, including all the bonuses I'll tell you about in a minute) for only $1,997 dollars or you can even make three EZ-installments of ONLY $667 each (or slash $100 Dollars off your investment by making it all up-front).
Lastly, there's "The PCO Starter Kit", for those PCO's who just want to "tighten" things up and grow their business beyond what's happening for them now, and here's what comes inside this system:
- 109 PCO tips, tricks and techniques to make millions! (Value $10,900 Dollars - 109 tips at $100 each)
- How To Avoid getting ripped off on your advertising costs... ever again! (Value $297 Dollars)
- one-on-one telephone COAching call with me! (Value $400 Dollars)
- one advertising or marketing ad critique! (Value $250 Dollars)
- The Quick Start To becoming a pco MillionAIre (Value $247)
- Chet rowland's money-making success secrets (value $147)
- the "profit mindset": success secrets to becoming a pco Millionaire (Value $97 Dollars)
And you can pick up "The PCO Starter Kit" (valued at $15,226, including all the bonuses I'll tell you about in a minute) for only $697 dollars (or three EZ-installments of ONLY $237 each) if you act now.
PLUS: You'll Also Get My Ongoing And Continuing Support -- I Have No Intention Of Doing A "Hit And Run" On You!
In Fact, I'm Giving You LOADS Of Extra FREE Stuff!
Look, I have no intention of just shipping you a big box of "stuff" and then disappearing or abandoning you. See, I am 100% TOTALLY committed to your success, and I am VERY interested in seeing what happens to you and making SURE you really DO become a PCO Millionaire. So after you order your system -- regardless of WHICH system you order -- you automatically become a member of "The PCO Millionaire's Club", and you'll automatically receive the following 5 Bonus Items, worth $2,888 Dollars -- yours FREE!:
PCO Millionaire's Special INSANE Once-In-A-Lifetime Nutty Bonus #1! (Value $197)
EVERY WEEK, you'll get a Confidential "Kick-In-The-Pants" Fax from me, to motivate you and keep your intensity for success high. I'll also be sharing the latest tips, tricks and success stories other PCO Millionaire Club Members are using, to attract new business.
PCO Millionaire's Special INSANE Once-In-A-Lifetime Nutty Bonus #2! (Value $997)
EVERY MONTH, you'll also get a PCO Millionaire Telephone Coaching Session with me. Sometimes, I'll be including one or more of my advisors... business associates... and other top performers in the pest control and marketing industries, who'll keep you abreast of other unique marketing techniques you can start using, by sharing their own experiences of what's working for themselves and their clients.
Depending on who we've got on the phone with us any particular month, what topic we're covering, and how long we're speaking for, these calls are worth between $400 and $1,200 Dollars! And if you can't make the call, don't worry -- I'll send you an Audio CD recording of the call, to listen to (and learn from) over-and-over again at your own convenience.
PCO Millionaire's Special INSANE Once-In-A-Lifetime Nutty Bonus #3! (Value $997)
DIRECT ACCESS AND PASSKEY TO A 24-HOUR PCO MILLIONAIRE'S CLUB, "MEMBERS ONLY" WEBSITE! You'll get the "secret code" that lets you slip through the back door to a PRIVATE web site where I'll be posting articles for you... showing you new ads to use... and new testing results of what's working and what you should avoid!.
PCO Millionaire's Special INSANE Once-In-A-Lifetime Nutty Bonus #4! (Value $297)
EVERY QUARTER, you'll get a PCO Millionaire's Club Newsletter, featuring Club Members successes... case histories... new discoveries... Club members Q & A... horror stories about pest control vendors to avoid... and my advice on every single aspect of your business and how to run it smoothly.
PCO Millionaire's Special INSANE Once-In-A-Lifetime Nutty Bonus #5! (Value $400)
EVERY QUARTER, you'll also get to participate in a PCO Millionaire's Telephone Coaching call where I'll personally answer questions, comments and concerns from PCO Millionaire Club Members.
So...What's all this worth?
Industry membership newsletter subscriptions, teleconferences and web sites like this, are usually sold on a stand-alone basis for anywhere from $297 Dollars a month to $997 Dollars a month, and if you add up the total value of all these PCO Millionaire Bonuses, you'll see they're worth nearly Three Grand ($2,888 to be exact)! But just for trying , you'll get to "test drive" 3 months of this PCO Millionaire's Club Support Membership, FREE... and after that, your credit card automatically gets debited for only $89 dollars a month.
You can cancel whenever you want, and there's absolutely no obligation to continue, but once you sink you teeth into all the ongoing and continuous new updates and inside secrets... and once you see all the benefits you're getting, the thought of canceling won't even cross your mind.
Plus, regardless of which system you order, you'll also get my 3 personal iron-clad "ZERO-Risk 100% Money Back Guarantees!
First, you get my Complete 90-Day ZERO-RISK, 100% Money-Back GUARANTEE:
Order The PCO Millionaire's System and give it a test-drive for 90 days, FREE! If you're not thrilled with it, for any reason at all, just send it back for a 100% prompt and courteous full refund! Second...
You get my "idiot-proof" GUARANTEE: I SWEAR UNDER OATH, you do NOT need to have any kind of specialized knowledge about marketing or selling - AT ALL - in order to use the PCO Millionaire System. If you disagree with any of this, then you can box the system up and ship it back to me and I will immediately give you a full refund.
And lastly, you'll also getting my " GUARANTEED To Make AT LEAST 10 TIMES YOUR INVESTMENT! DOUBLE-YOUR-MONEY BACK GUARANTEE":
"I'll carry you on my back for 24 months (that's 2 full years), letting you use all these inside secrets at MY risk. If you use this system and you don't make AT LEAST TEN TIMES YOUR INVESTMENT, then I'll write you out a check right there on the spot, NOT for a 100% prompt and courteous full refund, but... I'll give you... DOUBLE YOUR MONEY BACK! You have my word on this."
Now let me ask you this: Do you know ANYTHING else that's GUARANTEED to make you 10 times your original investment, in 2 years, or double your money back?
You don't need to be Donald Trump to figure out, that's an INCREDIBLE deal!
Owning the PCO Millionaire's System, is like opening a brand new checking account down at your local bank -- only everyone else is filling it up with fresh new deposits, day-in and day-out, over-and-over again! And now, by this point in time, you're probably asking yourself...
What's the "catch" here?
After all, all this stuff seems too good to be true! And like everything that seems to be "too good to be true", there is a "catch". And here it is: I'm excited about making you a PCO Millionaire, but understand there is a HUGE investment of personal time on my part, devoted to each PCO who joins the PCO Millionaire's Club. And having said that, here's my official "catch":
If you order the PCO Millionaire System, and at any time, I feel your attitude isn't committed to growing your business and moving upward with the rest of the PCO Millionaires, I reserve the right to terminate your membership in the Club, along with all the benefits in it. If this happens, you will be OUT, and BANNED from ever joining again.
This is the ONLY way I can make SURE the quality of The PCO Millionaire Club is high, and the members are TOTALLY committed to their success, and the success of the group. Sorry to be so blunt here, but that's just the way it has to be. And one more thing you need to know is:
"Why You'd Better Get Moving On This, Right Away!"
Let me clear something up that's probably going on in the back of your mind at this point, and that is... "No, you're not the only PCO in your area, who's received this letter! Others, just like you, have requested this same information as well. Some requested it before you did, and obviously, some after."
So You'd Better Get Busy And Start Moving... Right Now!
Because here's a little reality check for you: Your direct competition is very likely to be reading this very same letter you're reading, right now, perhaps even at this exact same moment! And, if he or she takes action and gets a head-start before you do, it's only a matter of time before YOU start losing accounts and feeling the effects! So don't wait! Act now while this is fresh on your mind! Because with the money-back guarantee you're getting, you've got absolutely nothing to lose by ordering...
But Everything To Lose By Letting Your
Competitors Get In Ahead Of You Instead!
Look, I've structured The PCO Millionaire's System so that it's light years beyond anything else you'll ever find. There's no text-book hocus pocus theories here written by some CPA-MBA who's never ever ran his own business, let alone ever filled up a sprayer. And as you've seen, over and over again, I'm not leaving you out there all alone to die on the vine all by yourself, either.
When you become a PCO Millionaire Club Member, you're getting to actually "speak" with me, one-on-one... coach to student. No big conference room setting with 150 other PCO's around -- just you... and me.
Look, imagine the lifetime value of even 1 extra inside secret you'll pick up, from speaking to me -- above and beyond what's already inside your PCO Millionaire's System! Plus,
When else will you ever be able to actually achieve all your dreams... start DEALing with someone on a regular basis, who can change your life... help you make more money than you've ever imagined... and give you the lifestyle you've always wanted to have, ever since the day you first Opened your doors and started working for yourself?
Do you see now, why this really is a once-in-a-lifetime opportunity? But to be fair...
I must also let you know this: If too many people respond to this offer, the laws of supply and demand will prevail -- after all, I am a business man. So, I'm letting you know up front, that I'm reserving the right RAISE MY PRICES in the future -- SIGNIFICANTLY -- without notice. But ONLY time will tell here.
(I just boosted prices last month, so make SURE you get in before the next bump!)
Listen, the truth is... when it comes down to it, I DON'T "need" your money. My pest control business is generating ALL the money I'll ever need to live the lifestyle I want, for the rest of my time here on earth. In fact, Chet's Pest Control -- and to be even more specific, my proven marketing methods -- have allowed me to fulfill ALL my dreams, even beyond my wildest imagination!
And because of this, doors have opened up for me that are now allowing me to collect multiple streams of income, from a wide variety of investments -- none of which I have to "work" particularly hard at -- especially when you think about how hard the pest control business is, and how hard you're working doing things "the old way", which... unless you own my system, will probably be the way your still slogging through your daily grind 10 years from.
So whether you buy this system or not, it is NOT going to affect my ability to buy groceries, nor will it impact my continual enjoyment of thrilling vacations to exotic places, and experiencing the finer things life has to offer, that I once could only dream of. But remember,
You Can Never Ever Get "Time" Back! And the truth is...
Without this system, the best you can EVER hope for is to sit and watch what your competitors are doing, which is what basically every other PCO ends up doing... and when you do that, all you get, is "the blind leading the blind".
And since no one is doing anything right in the first place, your business becomes a series of failed new attempts at getting clients, you're constantly getting into and out of. You begin each one with the same wide-eyed enthusiasm and excitement a teenager has going out on his first date, but ultimately... each successive disappointment... lack of results... and waste of time... becomes more devastating and disappointing as time goes on.
That's why, in the end... most PCO's become resigned to accepting the mediocrity of their life, and living from week-to-week, or at best, month-to-month as their destiny.
It's about time you STOPPED surrendering control over your business (and therefore over your life) to outside elements... like "good luck" and "the weather", especially because what I'm offering you here, is a PROVEN way of doing this. This System Cuts Through ALL The B.S., Blazing A Wide Opened Path For You, Straight To The Finish Line -- NOW!
But Wait, There's Still More!
Regardless Of Which System You Order, I'm Giving You Another $597 Dollars Worth Of FREE Extra Bonuses, But ONLY If You Take Action NOW!
If you order the PCO Millionaire System by phone, NOW... or if you order by mail and your envelope is postmarked BEFORE MIDNIGHT of the date on top of your ZERO-RISK 24-Month FREE Evaluation Form here -- http://www.pcomillionaire.com/order.html -- you’ll also get the following, 100% FREE:
1. You'll get another FREE CERTIFICATE GOOD FOR ONE, ADVERTISING OR MARKETING AD CRITIQUE! (Value $250 Dollars) Plus...
2. You'll also get my "Finding Mentors And Taking Action Interview!" (Value $97 Dollars) In this hard-hitting interview, I'll tell you my life's story, first-hand, how I started working for Orkin at age 14, and explaining how I eventually broke away at age 27 to start Chet's Pest Control. Then, we'll get into measuring, setting, and achieving goals, and the one simple secret to having a business that runs itself!
3. And lastly, you'll get to participate in my hands-on "Fast-Start" teleseminar! (A $250 Dollar Value) No doubt, you're going to be overwhelmed once you tear open your PCO Millionaire System. This teleseminar shows you the best way to move forward and start using it so you're not left stranded alone out there in the dark.
"O.K. Chet, This Sounds Good... But...
For Some Reason... I'm Still Not Convinced..."
Alrighty then, before we wrap things up, let's just talk about some of the reasons why you still may NOT be convinced.
First, remember... I'm putting my neck on the line, giving you THREE 100% risk-FREE GUARANTEES, including one that pays you DOUBLE your investment, if you don't make yourself AN EXTRA 10 TIMES your investment in my system, over the next 24 months.
I want to be crystal clear, in case you missed something: I'm so confident about these systems... I'm the one bearing 100% of ALL the risk.
But if you're still on the edge of the fence about ordering, let's take a look at why you STILL may not be convinced. I've thought this through, and there are only 5 reasons I can think of:
Reason #1: The System Costs Too Much!
First, before I get into it... ask yourself this question: "How much do you expect to pay, to learn all the secrets to becoming a PCO Millionaire?" What, do you think people are just handing this kind of information out for free, on street corners?
Of course not! These programs aren't cheap, that's for sure, but what do you think Donald Trump would charge you for these same secrets in the real estate business? Or how about Bill Gates -- how much would he charge, to give you this information in the software business?
The truth is, in life... you DO get what you pay for -- and if you want to play in the big leagues, you've got to pay the piper.
When it comes down to it, these systems are dirt cheap! As a comparison, if you asked your local CPA firm or some other suit-and-tie types to come out and give you even HALF of what you're getting, it would cost you somewhere in the neighborhood of $50,000 to $60,000 Dollars! Think I'm kidding?
Go out and price it -- seriously! Heck, just figure it out yourself: At $250 bucks an hour (which is on the lower end of what most of these guys are charging), you'd need several thousand hours of office work... out-in-the-field research... operations experience... and market study time to before you even started writing page one of the first manual! And then... MAYBE... if you're LUCKY... it'd be right!
And on top of that, your investment in this system is a tax-deductible write-off for you! This means, your actual "Net" out-of-pocket investment is 25% to 40% lower!
Reason #2: You're Flat Broke!
If this is you, then I encourage you to beg, borrow, and steal to come up with whatever it takes for you to order one of these systems. Because if you're broke now, without my system, then you've only got one direction to go in, and the next step is inevitable -- you're going to end up being broke... and out-of-business!
Listen, if you order today and get cracking, before your second monthly installment even gets applied, you can start raking in money from my system. And if you're really sharp, you can literally have the entire thing paid for before (and then some) your third installment is applied. Remember, I didn't call this the PCO Millionaire's Systems because it sounded good. I called it this, because... It Works!
Reason # 3: You're Too Busy!
If you have no time now, you... more than anyone, will benefit from my system. It's designed to free you up from ALL the day-to-day B.S. you're having to deal with now, that's eating up all your time! I've already done all this leg work for you -- all you do is... open it up, plug it in, and push the start button!
Reason #4: You're Already Successful!
Congratulations -- join the club! Someone like you should be JUMPING on an opportunity like this because you're the guy who knows EXACTLY how much, one little idea can dramatically change your business. And with a GUARANTEE you'll make AT LEAST TEN TIMES YOUR INVESTMENT, there is NO reason why you shouldn't be ALL OVER this opportunity!
Reason #5: Nothing Specific, You're Just "Still Skeptical"
Listen, I've shared my life's story with you. I've pretty much told you all my trials and tribulations. I've told you how I got into this incredible position... and basically I've spilled the beans on everything you want to know about how to make money -- big money -- as a PCO.
So if this is you, at this point., I've got nothing left to say that could possibly change your mind about things. Heck, I've even given you a "sworn under oath statement" from my CPA, showing you a typical month's worth of deposits for me, so you know I'm "for real". Take a look at the green sheet enclosed along with this letter, to see it.
All I ask is that you do some soul searching here, to see what's "really" bothering you about ordering these systems. For example...
Are you afraid of being successful?
Sounds strange, but this is actually the number one reason stopping most people from being successful. You're just so "used to" grinding it out, anything else becomes "outside your comfort zone." But don't be scared -- I've sweated it out just like you have and I'm telling you, you CAN get there... you CAN do it... and you DESERVE to be successful.
And once you just start getting a taste of the good life... and the FREEDOM... and total control you can have WHILE MAKING FISTFULS OF CASH... you'll start feeling different about yourself -- very very different. Different about your business... different about your life... and very different about the reasons you now believe why you were put here on this earth, in the first place. Plus...
What have you got to lose? Look,
I don't know the kind of person you are, but I do know this: If you've got what it takes to shoot for the moon every once in a while, becoming a PCO Millionaire just may give you... the most... thrilling ride of your life!
And hey, let's face it: When's the last time you invested in something that was 100% Risk-FREE, not for 30 days... not for 60 days... and not even for 6 full months -- but for 2 FULL YEARS!
So if there's a part of you, even deep down inside, that has an inkling this is what you've been looking for... then right now, this very minute... while it's fresh on your mind and before anything else comes up, complete your yellow ZERO-RISK 24-Month FREE Evaluation Form and fax in your order. I'm sure you've heard the old adage, "It's better to regret the mistakes you make, then the mistakes you missed out on," right? Well,
You only have one life to live -- so why not live it as a rich man?
Without The PCO Millionaire's System,
Your Chances At This Are Less Than Zero!
And then what? What excuses will you be making then, when things still haven't turned around... and things still aren't "clicking" for you, 3 months... 6 months... or even 1 year from this very moment?
Because right now, for far less money than you're going to throw away by running another, completely ineffective and useless ad in the yellow pages... you can change your life by getting in on the exact same secrets all the other maverick marketing millionaire PCO's are using to build their own fortunes, right now as we're speaking!
Remember - history may repeat itself, but opportunity sure doesn't -- so I urge you NOT to procrastinate on this.
"O.K. O.K.! Chet, I Want In, What's Next?"
First, congratulations and welcome to The PCO Millionaire's Club. Whether you know it or not, you've just made the very most important and most beneficial decision of your business life!
And believe it or not, just the simple fact that you've taken responsibility for your business, and you're eager and excited to improve it, already places you ahead of 99.9% of all the other knuckleheads out there, who bury their heads in the sand or spend their time pissing and moaning about what they "don't" have, while guys like you are out there slugging away, trying to figure out how to make a better life for yourself, using the tools you do have.
People like you are smart enough to know, regardless of how much something costs, if it puts even 1 good idea in your hands you can run with, it'll easily pay for itself, ten times over!
What you need to do right now, is complete the yellow ZERO-RISK 24-Month FREE Evaluation Form here: http://www.pcomillionaire.com/order.html Then fax it directly to me at this number: 1-813-926-0657 (New PCO Millionaire’s Club Member Fax Application Hotline).
You can fax in your application form 24 hours, 7 days a week, and once it has been approved, your order will immediately be shipped to you by U.S. First Class Priority Mail.
Thank you for reading this message, and whether you choose to become a PCO Millionaire or not, I wish you the best of success! If you ordered, YOUR LIFE IS ABOUT TO CHANGE IN WAYS YOU NEVER THOUGHT POSSIBLE! But if you didn't, remember this day clearly -- because this... is the day... you COMPLETELY BLEW the best opportunity that's ever came across your desk!
Yours truly,
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Chet Rowland, PCO Millionaire
Creator Of The Pest Control Industry's Only GUARANTEED Millionaire-Making System!
P.S. Picture this: In just a few short months, I'm GUARANTEEING you'll have fresh new customers and referrals coming to you "automatically! What will you do with all this new money you suddenly have come into? How will your life CHANGE with all this newfound extra cash?
Plus, just think: Because of these new systems, your business will be worth AT LEAST 10 times more to you, right there and then, if you decide to put it up on the selling block.
On the other hand, if you choose not to order... and ultimately, not to better your life, and the lives of your family... you can become another statistic, who ends up looking back on this very moment, a few years down the line... as simply another "woulda... coulda... shoulda" decision you messed up. Which position are you going to be in? The choice is yours.
P.P.S. One more thing, and it's important: Please understand, this is a private and very personal invitation. If you don't take advantage of this opportunity, you may never hear from me again -- period. So listen, and listen good:
Think long and hard about what you'll be missing out on, and what you and your family will be losing, and what you all WON'T be having (that you deserve)... if you pass this up!
The world is a very complicated place nowadays, but one thing's for sure: Whether you order or not, The PCO Millionaire's Club will continue to grow... and prosper. And its members, some of whom will definitely be your fiercest and closest, direct competitors... will also continue to grow and prosper.
But if you don't order, you will never know any of these things, or hear about any of these people -- that is... until they slowly start stealing each-and-every-one of your accounts, clean off your books. And by then.... it will be too late and there won't be anything I, or anybody else can do for you, outside of buying whatever few accounts you may have left, for a few pennies on the dollar.
And If You Think This Won't Happen, You Are Very... Sorely... Mistaken!
And this is NOT hype! It is just the cold hard reality of the consequences of you NOT taking action... RIGHT NOW!
